ApplauseCode hired us for design consultation of their interface direction to prepare for launching their app on iOS 7 as well as a the app icon for their task management software. We provided suggestions for improving the visual hierarchy and usage flow of the application as well as a full suite of themes that changes the tone of the application using only 4 colors so it will be simple to expand over time. Check out a few screenshots of the UI design, including the task bar icons we designed.
The market for to-do lists and task managers is highly competitive so they needed an icon that would stand out but also make sense. Given the primary emphasis of the app to be a quick way to begin your day and get through your list of tasks, having the icon resemble a start button extended the functionality of the app onto the homescreen itself and its clear and clean design helps it be memorable.