Axiem Systems wanted an app icon redesign for their flagship photo editing app. We started with a butterfly, the core image from the original PhotoEditor+ icon, and went through several concepts before settling on an origami-style graphic for PhotoEditor+ 4.0. A rainbow of color based on the new iOS 7 theme was applied and a drop shadow and a subtle paper texture satisfied the client’s request that it not be completely flat. The result is an icon that is bold, distinctive and looks equally at home in iOS 7 and on devices running older versions of Apple’s mobile operating system. Check out the new app icon and PhotoEditor + 4.0 in the App Store now.