Vector sketches created during the concept phase.

The Incomparable podcast logo was a somewhat ephemeral idea to catch hold of – Jason Snell himself had good-naturedly told us that the title didn’t actually have a specific meaning. It just needed to be fun! The brief called for references to some of the many running gags on the show: airships, ray guns, flying saucers, etc. Using an old-time radio microphone as a starting point, we designed a retro robot that oversees a kind of sci-fi/fantasy pandemonium.

It’s not often a designer gets to throw the “kitchen sink” into a project, but the easy and humorous tone of the project made it all work in this case. As a bonus, the many separate elements of the logo can be broken out individually for promotional and merchandising purposes.