In partnering with IdeaSwarm to create the all-new AppViz 3, we wanted to not only embrace and extend the existing functionality from version 2 but also design navigation and structure to make the app as easy to use as possible. The kinds of financial information that AppViz presents the user with is highly complex and allows for a great deal of display flexibility. Dividing the app into major areas such as statistics and finances allowed for reduced complexity over the entire application and the use of subtle textures gives AppViz 3 a warm, tactile feel which helps users feel more at home as they explore their app’s sales records day-to-day.