The Iconfactory’s work on the social networking app, Willow for iOS, covers every aspect of designing and developing a modern App Store application. We worked closely with the client to bring their vision of a rich social app to life, from the initial wireframes and navigation flow through early, functional prototypes all the way to App Store submission.

By allowing people to pose fun, interesting questions to their fellow Willow users instead of relying simply on uploaded pictures, Willow breaks out of the typical social networking paradigm so often seen on the App Store. The concept of asking and answering casual, personal questions helped form the visual design language that is seen in Willow.

Iconfactory continues to work with the Willow team to update and improve the app. Frequent releases add features that allow users increased flexibility, while keeping the app easy to use.

Willow for iPhone and iPad is available now on the App Store.