The client initially had some ideas around Japanese character design and we did sketches in that direction but ended up taking it in a more modern superhero direction mixed with the japanese character influences. We worked hard with Neat.io on exploring and developing a bee-based character that exemplified the aspects of their app and was also unique and eye catching on its own. After exploration in various styles, we all liked the direction of the bee crossed with a machine to show the high tech and streamlined nature. We also used vivid colors and a super-hero aspect to show off its personality and values while maintaining approachability.After experimenting with some color options the icon was polished up and everyone was really happy with the results. Find out more about Bee or get Bee in the App Store.