The folks at North Pole Command Centre required new feature artwork for their popular Santa Call and Tracker for the App Store and tasked us to create something magical. We had worked with them before to create both the app’s user interface as well as their promo artwork, and so they called on the Iconfactory once again.
We needed to reference the video features of the app which utilize a live-action Santa, and we knew we wanted to present him in a warm, friendly setting that exuded old-time, storybook charm.
A detailed pencil comp was created, and then populated with various props relating to the character in the app and colored with inviting, hand-rendered techniques. Warm candlelight is set against the arctic auroras to create a color-filled Christmas scene designed to stand out and attract in the crowded holiday App Store.